The purpose of a real estate video tour is to give prospective buyers a visual tour of a property - as realistic as possible without actually being there. House shoppers can compare a variety of homes in just a few minutes, from the comfort of their home or office, helping them narrow their search for the perfect home. If they like what they see, they can set up a personal appointment with a Realtor for a viewing. If they don't like a home, there is no point in taking the time to go see it in person.

When searching for property online, a perspective buyer searches FIRST on amenities, details, price, etc. THEN they read the description. THEN they quickly peruse the photographs. If they like what they see, THEN they view a video tour. The video is the FINAL qualifier, not the first. Because of this, they are now seeking details. They want MORE information than what they've seen so far. Oftentimes, buyers will scrutinize a video in detail and watch it multiple times. This video is what will determine whether they set up an appointment to view the home in person - or move on to the next listing!

Because of this, the quality of this video is imperative.