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Jeff Lobb, Exit Realty, VP Technology and Innovation“The explosion of social media, and its solid place in marketing strategy, has now gone one step further. Social media and networking sites are not enough if you want to be where the action—and the prospective clients are. The newest must-have in Real Estate marketing plans is video marketing—and a surprising number of Real Estate Professionals are not capitalizing on this opportunity.
According to a recent post by the tech gurus at Mashable.com, “among social media used by real estate agents, 79% are using Facebook but only 12% are using YouTube. Yet the same site reports that in 2010, YouTube surpassed 2 billion video views per day.” Plainly here, is a call to action- if for nothing else then the sheer numbers.”
